Both editors and designers are fairly easy to find on the internet and don’t cost too much if the book has a budget and a chance of earning some money back. But then we come to the marketing side of the business, or creating “discoverability”, as it tends to be called these days. This is altogether a knottier problem.
Back in May I wrote in this slot about a “real life 50 Shades of Grey" which I had been hired to ghost for an anonymous European lady. The book worked out well and one of the biggest agents in
We decided we would take control of the project ourselves by working with a new and dynamic partnership publisher, RedDoor Publishing, which is the baby of Clare Christian, an editor whose previous venture was The Friday Project, (now part of HarperCollins), but we felt we needed to address the “discoverability” side of the challenge right from the beginning. To that end we hired Midas, probably the country’s best known publishing PR and marketing consultancy, and they worked with Clare on the design and packaging of the book before starting to plan the launch. We now have all the elements of a traditional publisher in place, but without the overheads of a huge Thames-side building and everything that is required to support such an edifice.
The book is due to be published in February and the marketing machine is grinding into action as I write.
Chances is the true story of the most erotic of love affairs, of the most intense and rewarding relationship possible between a man and woman – a relationship that blossomed out of heartbreak.
“What” the cover asks “if your first love was your soulmate and perfect sexual partner but you made the mistake of letting them go? What if you were reunited with that first love after fifteen years of unhappiness and you were then able to fulfil every romantic and erotic dream you had ever had?”