I’m not a great believer in get-togethers with people in the same trade. As one of the most gregarious people you’re ever likely to meet, that’s quite weird, really, but I think it’s true. In all me years I’ve never been to a children’s writers ‘convention,’ never been to a book fair, never been to ‘Harrogate’ or ‘Cheltenham’ (except as a speaker once) or any of the other jamborees. Not my type of thing.
But last week, thanks to Beardie’s superb (no joke) Virgin service – two hours and nine minutes Manchester to London – I found myself in a meeting of the International Thriller Writers (UK) in the offices of a most successful law firm called Stewarts Law. Why was it held there? Because Mr Stewart is a thriller writer, and wanted to give us the benefit of a bit of class.
There were canapés to die for, Australian red and white wine by the bucketful, and soft drinks and fizzy water for those killeristas who presumably think crime should be respectable. Talking of myths, I found out the other day what canapé means in French. It means a sofa. Another one of life's great mysteries.
There were about forty of us there, and Joanna Penn was in the chair. She writes thrillers which are a great success on both sides of the Atlantic, and like other members, thinks thrillers are a damn good thing and ought to be held in higher esteem, especially in terms of sales. No argument with that, as long as I'm allowed to write all my other types of book as well. And I am.
|Black Jake, banjo, in the bar. A genuine mystery|
Never mind. So there I was in the height of luxury in Chancery Lane not very far from the former grot-hole in Bouverie Street where I used to do casual subbing for the Sun. My voice activator just rendered that as casual supping, which is really quite astute of it. Who said computers don't have brains?
The thing was very jolly, and it started off with drinks and chats. There was a long table at one end with the IT screen raring to go, and short talks from Erin Kelly, who’s just novelised series one of Broadchurch, Simon Toyne on how to write a bestseller, exploiting audio rights by the said Joanna, and other fascinating things.
Up on the screen went the ‘Codex’, on the ‘discoverability of books.’ Briefly, it was breakdown of the efficacy of various forms of getting your book known to John Public. For instance, it told us that advertising in newspapers and magazines, and advertising on TV or radio, are both responsible for a mere 1.7% of sales. If I could reproduce the pie chart I would, but I'm an author not a bleeding techie. Sorry about that, pals.
I can tell you, though, that ITW 'wants to be the most useful organisation for thriller writers,' and future meetings in Britain will include segments on marketing tips and joint promotional opportunities, advanced writing craft, and how to exploit your rights and make more money. Which all sounds pretty good to me.
I signed up immediately with their man Nick Stephenson to take part in the latest email promotion, which involves me and other writers providing one 'proper, printed' book to be a competition prize. The last one they held, in December, resulted in 2500 email signups from thriller fans, which is the start of a 'dedicated ITW UK and Europe email list.' The aim is to grow this list to 50,000 in the next twelve months with a series of similar giveaways.
As it's scheduled for next month, one bright spark member came up instantly with the working title: HomicIdes of March.
The parent organisation, in America, already has an email list which is quite enormous. It's got a magazine as well, which any member with more nous than me can utilise (as I'm sure they say Stateside!)
Believe me, I had a lovely evening, which led naturally to a splendid hangover until the aforementioned Beardie lulled me to dreamless sleep. Here's the URL